WPP strengthens its network with full acquisition of T&Pm
By Oluwaseyi Lawal
WPP has taken steps to streamline its structure further, announcing the acquisition of remaining minority stakes in T&Pm, making it a full part of the WPP network.
Despite the acquisition, T&Pm will retain its identity as an independent, multi-disciplinary agency while strengthening collaborations with other WPP entities.
With this strategic move, T&Pm will place WPP’s AI-driven marketing platform, WPP Open, at the center of its innovative marketing approach, driving growth through state-of-the-art solutions for its clients.
An award-winning agency founded in 2001 by Johnny Hornby and partners, T&Pm has a workforce of about 1,800 across 42 locations and serves a diverse client base, including Amazon, Argos, British Gas, EA, Mars, NatWest, News UK, and Toyota. Since WPP’s initial investment in 2007, T&Pm has broadened its scope, expanding into media by utilizing WPP’s global buying power through GroupM and pioneering on-site embedded teams with clients, a model increasingly relevant in today’s fast-paced digital environment.
T&Pm’s partnership with WPP has already placed the agency at the forefront of deploying WPP Open’s AI capabilities within its agile content operations. The new, fully integrated status will allow WPP Open to further power T&Pm’s client services, enhancing creativity, speed, and efficiency in project delivery.
Mark Read, CEO of WPP, said: “Two years ago, I showed Johnny the early iterations of WPP Open, our AI-powered operating system for marketing. He immediately saw its transformational potential and has since become one of its most compelling advocates. T&Pm is a great example of how we are putting AI at the heart of the groundbreaking work we do for our clients.”
Johnny Hornby, founder and CEO of T&Pm, added: “This is a very exciting next phase for us. Our belief in the superior agility of integrated teams has fuelled our global success. Now, AI is transforming the speed at which we can partner with clients to create growth and WPP’s early investment in Open gives us a big advantage.”
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