WPP adjusts DEI messaging in annual report amid evolving corporate landscape
By Felicia Nwosu
WPP has revised its language on diversity, equity, and inclusion (DEI) in its latest annual report, omitting the phrase entirely despite its prominence in previous years. The shift comes as corporate America re-evaluates DEI commitments following political and regulatory changes.
CEO Mark Read acknowledged the complexities of operating in a changing global environment, emphasizing the importance of adhering to legal requirements across different markets, affirming that political developments over the past year have reshaped conversations on social issues.
He noted that, however, their core belief remain unchanged, as they strive to create an inclusive culture where everyone feels valued and has equal career growth opportunities.
The report features the word “diversity” 25 times but no direct mention of DEI, a notable contrast to the 2023 edition, where the term appeared 20 times. Adnews reported that, despite this, WPP maintains that having a workforce reflective of society enhances creativity and strengthens business outcomes. With £5.203 billion in revenue from the US, its largest market, WPP, reported a headline operating profit of £766 million in the region.
North America contributed £825 million to the company’s total operating profit of £1.707 billion in 2024. The evolving stance on DEI extends beyond WPP, as Accenture recently dropped its diversity and inclusion goals, reportedly affecting the ability of Accenture Song and Droga5 to secure contracts with UK government bodies.
WPP continues to report on gender representation, noting that 54% of its senior managers in 2024 were women. While the company adapts to shifting dynamics, it underscores the importance of diversity in delivering impactful work and meeting client expectations.
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