Nigeria’s ADVAN awarded for championing better marketing locally by the World Federation of Adevertisers
ADVAN Nigeria has been presented a special award for its brief writing program and efforts to enhance local marketing practices during the Global Marketer Week in Toronto organized by World Federation of Adevertisers (WFA).
ADVAN in Nigeria received a special award for addressing a widespread issue in the marketing industry: ineffective brief writing, which often results in subpar creative work. The association initiated an annual brief writing training and competition aimed at young brand and marketing managers. This program seeks to introduce innovative techniques in brief writing and enhance the efficiency and effectiveness of marketing campaigns. The winners of the competition were highlighted at the ADVAN Awards for Marketing Excellence.
Established in 2010, the annual President’s Awards recognize initiatives led by national industry associations that promote the marketer’s agenda and drive positive changes in the marketing industry and society.
WFA President and Mastercard CMO, Raja Rajamannar also honored five exemplary industry initiatives from around the globe at the Global Marketer Week in Toronto.
This year, the winners were chosen from 27 initiatives submitted by 14 associations out of WFA’s 60 national association members. The submissions were evaluated based on their ability to clearly demonstrate a measurable impact and potential for replication in other markets.
The 2024 winners are:
Union des marques, France: “Oneframe”
Oneframe is a standardized and open-source framework for calculating carbon emissions, specifically tailored to assess the greenhouse gas impact of marketing campaigns from inception to dissemination. This initiative addresses advertisers’ demands for quantifying and mitigating campaign emissions by enabling the comparison of carbon data, facilitating aggregation, and establishing transparent and dependable reduction strategies.
bvA, the Netherlands: “The NMO Listening Survey”
In 2023, bvA and other regional industry associations introduced the NMO Listening survey, a novel approach to audio audience assessment, facilitating more precise audio campaigns and yielding improved outcomes. The conventional diary method was supplanted by smartphone-based passive app measurement conducted per minute. To assist members in adapting to this change, bvA devised a transition index, empowering advertisers to craft more impactful campaigns, resulting in a 7% surge in radio investment.
Sveriges Annonsörer, Sweden: “Campus Marketing”
Campus Marketing is a training platform aimed at equipping marketing teams with new skills and strategies. It offers a blend of in-person, instructor-led training for individuals and digital micro-courses for the entire team. The program promotes innovative working methods within marketing teams, ensuring long-term skill and knowledge retention, as well as improved employee retention. It provides resources such as eLearning, workshops, certification, and guidance.
ISBA, UK: “Responsible Retail Media Framework”
The Responsible Retail Media Framework aims to address advertisers’ requirements for standardized retail media measurement, enhancing operational efficiency for both buyers and sellers. It serves as a development and product delivery template, suitable for retailer platforms at any stage of maturity. This initiative, spearheaded by ISBA, emerged from a year-long collaboration involving brands, retailers, and their tech and consultancy partners across the industry.
ANA, USA: “AIMM Diverse Media GrowthFronts”
GrowthFronts was established to promote greater equity in the media sector by enhancing the growth, visibility, access, collaboration, and investment in diverse media for both brands and publishers. AIMM, the ANA’s Alliance for Inclusive and Multicultural Marketing, facilitated over 1,000 individual meetings in two days between diverse publishers and marketers, media buyers, and planners. As a result, investments in the 40 participating publishers in the 2023 edition increased fourfold, achieving a collective growth of 34%.
WFA President and Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar, said, “Our national associations are doing incredible work on behalf of their brand members – and the broader marketing industry. Each of these six local initiatives exemplifies the power of collaboration to tackle big issues facing our industry and establish best practices for marketers everywhere. A sincere congratulations to this year’s winners.”
RECOMMENDED ARTICLES
Comment
No comments found.