We’ll no longer wait for clients’ briefs- BHM
For many Public Relations agencies in Nigeria, 2016 was a very tough year with lots of bad tidings, but a few agencies were able to weather the storms and make the most of the unpleasant economic situation. One of them is Black House Media.
Now, as 2017 unravels, the agency is again set to accomplish even bigger successes by deploying blue ocean strategies that will deliver growth both to clients and the agency. Speaking with MARKETING EDGE recently, the agency’s Chief operating Officer, Femi Falodun declared that ‘the days of waiting for clients’ briefs are over.
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He noted that being proactive is what the market demands and it will enable the agency to retain old clients and also attract new ones. He also added that BHM will also look out for the interest of its clients beyond the terms of existing briefs.
“Firstly, before winning new clients we want to keep our old clients. Clients are now looking for how to get the job done cheaper and how to get more value for their money. Our strategy is to get them to see more opportunities for growth for their own business, which in turn may mean more earnings for us,” Falodun said.
“If all we do for clients is media relations, but they also do CSR and they’ve never spoken to us about CSR, why can’t we go and look for how their CSR can be better done from the perspectives of PR and then go back to them. So we want to dive deeper into what our clients do.”
Aside being the COO, Falodun heads the digital agency arm of the BHM Group, called ID Africa, which is a very strategic part of the business. The agency’s digital and content development capabilities have given it a strong competitive edge in the industry over the years and this year it plans to deepen that edge by creating digital possibilities that can improve clients’ brands.
“We don’t just think like a typical agency, we are thinking more like digital publishers, whose audience has a fickle mind and are impatient, so you cannot waste their time. So we think a combination of being proactive and that content mentality is what we can use to win clients in 2017,” he said.
A number of other PR agencies are now adopting digital into their campaigns, however, BHM has got a track record that speaks that gives it a competitive edge. One of such is the Gulder Ultimate Search social media campaign which was driven by the agency and generated over 600million impressions.
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