In a hall filled with industry legends and giants, the moment Victoria Abiola Ajayi’s name echoed through the speakers.
Instantly the room rose not just in applause, but in acknowledgment of a woman whose journey has come to symbolise everything the MARKETING EDGE Awards stand for
Chief of Staff to Governor Biodun Oyebanji, Oyeniyi Adebayo, presenting award to Victoria Abiola Ajayi, the Group Managing Director/ CEO of TVC Communications Group
Ultimately and convincingly, these are excellence, integrity, and transformative leadership.
Remarkably, at the recently held MARKETING EDGE Awards, the Leadership Award in Broadcasting (Personality) went to Victoria Abiola Ajayi, Group Managing Director / Chief Executive Officer of TVC Communications.
Notably, this is a woman whose presence in Nigeria’s media landscape has redefined what leadership, vision, brilliance and courage can mean.
For MARKETING EDGE, a publication known for chronicling excellence and innovation across industries, honouring Victoria was not merely ceremonial but touching and tugging at the real heart of the matter!
For the pace- setting brand – centric ,authoritative industry publication ,the Lady Victoria Ajayi’s honour is more of a recognition of a legacy in motion.
The Art of Leadership: Precision, Purpose, and People
For Victoria, success is not about position, but about purpose, and true to her word, she leads with intent.
Her leadership philosophy mirrors TVC’s own cultural heartbeat, which is a relentless pursuit of excellence anchored in human connection.
For her, leadership is not about commanding a room.
Instead, it is about cultivating excellence building and people.
Also, it is about nurturing competence, and igniting the quiet fire of confidence in those around her.
“It’s always about the people,” she says. “There is no company without the humans who make it live and breathe.”
Under her watch, TVC Communications has not only expanded its reach but also deepened its relevance and resonance powered by innovation.
Aside these, there is ethics, and the belief that technology and storytelling can coexist in harmony.
Innovation with a Human Soul
In May 2025, under her visionary direction, TVC Communications became the first media house in Nigeria to launch AI-powered news anchors.
Through this innovation, it has been delivering real-time updates in five Nigerian languages English, Yoruba, Hausa, Igbo, and Pidgin.
It was not a gimmick, but an act of inclusion.
“One word: accessibility,” Victoria explained in an earlier conversation. “People want news in the language they think in. This is beyond being flashy but about being relevant.”
In a world wary of AI replacing human work, she made the message clear: AI will never replace journalists at TVC; it will amplify them.
“The journalism remains 100% human,” she insisted. “Let AI handle the repetitive. Let people do the impactful.”
Her leadership embodies balance, a mind grounded in logic but a heart guided by empathy.
Oriki ( Cognomen) and the Power of Storytelling
Victoria’s creative philosophy is deeply rooted in cultural authenticity.
She adores Oriki,( Cognomen) the Yoruba art of praise poetry and often draws parallels between its spirit and modern media innovation.
She describes Oriki as “the ancient AI of identity”, a personal, emotionally charged storytelling form that mirrors how technology can personalise connection in today’s world.
“Imagine if every customer interaction felt like an Oriki,” she once mused.
“That is the promise of AI in marketing the Oriki of the future.”
Her love for Oriki is not nostalgia; but vision.
She sees in it the possibility of merging culture with code, history with innovation, and turning local insight into global creativity.
The Precision-Led Woman: Building Empires and Empowering People
Her belief in value-driven success found written expression in her groundbreaking book.
“The Precision-Led Woman: A Definitive Guide to Landing Leadership Positions,” launched in March 2025.
The book, already hailed as a must-read across continents, presents a framework she calls the B.L.A.S.T Model.
Optimistically, this is a philosophy that breaks down the anatomy of leadership into Balance, Learning, Authenticity, Strategy, and Tenacity.
According to Temi Dalley, Group Chief Human Resources Officer at Sterling Financial Holdings, “This book has gone beyond literature to a movement.
It teaches women how to excel with grace, grit, and purpose.”
From Paula Kensington in Australia to Victor Banjo of Lagos Business School, the reviews have been unanimous: Victoria writes the way she leads precisely, powerfully, and with purpose.
Her work is not just for women; it is for anyone who believes that leadership can be intentional, humane, and deeply transformative.
A Voice Among Voices: Advocacy and Vision
Victoria Abiola Ajayi has always believed that the future belongs to those willing to leap even when the ground beneath is uncertain.
At the MARKETING EDGE Stakeholders Summit, her message rang out clear and sharp:
“Brands must stop admiring artificial intelligence from the sidelines and start applying it to transform business.”
Her advocacy stretches beyond technology.
She is an unrelenting voice for women in leadership and boardroom inclusion, founding the Accounting Women’s Network Nigeria.
While unveiling Women Inclusive Boardroom Africa (WIBA) to prepare women for strategic and executive positions across industries.
Excellence as Her Element
To those who know her, Victoria’s excellence is neither rehearsed nor accidental; but a rhythm that is deliberate, consistent, and authentic.
Like gold refined through fire, her resilience has been shaped by pressure, process, and purpose.
Over the years, she has demonstrated that she is one of those who understand the true meaning of what it means when Oprah Winfrey said, “Know what sparks the light in you, then use that light to illuminate the world.”
For her, that light is vision and she has used it to illuminate countless lives.
From her early training under a strong father and the steadfast support of her husband, Victoria has drawn strength from heritage, turning every challenge into a classroom and every setback into a steppingstone.
William Shakespeare’s words echo her truth perfectly: “Think you I am no stronger than my own sex, being so father’d and husbanded?”
Indeed, her journey has been proof that strength and grace can share the same skin having been groomed by a lineage where purpose met passion, and nurtured by a home where love made resilience bloom.
Just like a chip off the old block, greatness, they say, doesn’t sprout from shallow soil.
It takes a deep, well-watered root to yield a tree that can stand through all seasons.
For Victoria Abiola Ajayi, her story of excellence did not begin in the boardroom or under the bright lights of the studio, it began in the quiet discipline of her upbringing.
Born into a home where purpose was not preached but practiced, Victoria inherited the cadence of broadcasting from her father, a man whose voice once carried wisdom through
the airwaves.
She learned early that communication was not just a skill, but a calling, one that requires both clarity and compassion.
aws fate would have it, she found in her husband a kindred spirit steady, wise, and supportive; the wind beneath her wings and the anchor that steadies her through the storm.
It is from these twin pillars her father’s legacy and her family’s love that Victoria draws her uncommon strength.
Shakespeare’s timeless line finds perfect resonance in her truth: “Think you I am no stronger than my own sex, being so father’d and husbanded?”
Indeed, her strength is not borrowed it is inherited, nurtured, and multiplied.
Like gold refined through fire, she has over the years been shaped,formed and forged into a remarkable brand personality whose equity height towers above peers and contemporaries in the Nigerian corporate community.
Yet, she remains humble ,nimble and humane.
Her brilliance not loud, but lasting,enduring and inspiring.
A Recognition that Resonates
For MARKETING EDGE, celebrating Victoria Abiola Ajayi with the Leadership Award in Broadcasting (Personality) was not just a decision it was destiny aligning with merit.
Her leadership at TVC mirrors the very ideals the EDGE Awards were founded upon excellence, innovation, and integrity.
So, like MARKETING EDGE itself, she continues to be a voice for balance, a symbol of progress, and a mirror of what the future of broadcasting can be when led by vision and value.
The Legacy of a Light Bearer
Victoria’s legacy is not built on titles but on transformation.
She has shown that leadership is not about being in charge but about being in service.
She often reminds her mentees: “If you don’t like change, you’ll like irrelevance even less.”
In her, the Nigerian media finds not just a CEO, but a compass pointing toward a future where creativity meets conscience, where technology meets tradition, and where excellence meets empathy.
In conclusion, as MARKETING EDGE inscribed her name into the hall of broadcasting legends, it also affirmed a truth that time will never erase.
Obviously, that trust is that, Victoria Abiola Ajayi is not merely leading the conversation, changing its language and engaging industry –wide audience in a future- fit thinking and narrative.
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