Up In The Sky wins International Marketing Effectiveness Award
Up In The Sky Ltd has won the Best of Category award in the 2016 Summit Marketing Effectiveness Award competition for their work with Royal Diamond Orphanage. The ‘Special Day’ campaign was adjudged one of the very best out of 1,100 entries received and won in the Integrated + Mixed Media category.
“We are thrilled to receive this award especially because this campaign was one to protect and provide for children in our society. We ensured that all communications materials – the TV Commercial, Radio, Press Insert, Outdoor and donations website – worked together to deliver on our objective. This marketing effectiveness award is an objective endorsement of our campaign strategy,” said CEO Up in The Sky Ltd, Oje Ojeaga.
In support of the award, founder of Royal Diamond Orphanage, Favor Ogunyemi said: “Up in The Sky Ltd delighted us by developing this campaign pro bono and the results were amazing, not only in the amount of money raised for the orphanage but the unique level of awareness the campaign raised for the orphanage and our work in getting displaced and destitute children off the streets. We celebrate their win of this award wholeheartedly.”
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging and the achievement of the marketer’s business goals.
The Summit MEA is unique because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.
During the 2016 event, judges analyzed submissions and selected only six percent to receive the top spots. A truly international competition, the Summit MEA received submissions from the following 12 countries: Australia, Canada, England, Hungary, India, Nigeria, Philippines, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, United States and Wales.
“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Executive Director for the Summit International Awards, Jocelyn Luciano. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
Up In The Sky is a Lagos-based startup creative company made up of a small team of professionals with competence in concept development, graphic design and strategy. They collaborate with their clients to deliver great campaigns that meet objectives on time and within budget.
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