Unilever’s sustainable brands deliver 70 percent in turnover growth
Unilever reveals that its most sustainable brands grew 46% faster than the rest of the business and delivered 70% of its turnover growth
According to the multinational company, all of Unilever’s brands are on a journey towards reducing their environmental footprint and increasing their positive social impact.
Sustainable living brands are those that are furthest ahead on the journey to achieving the company’s ambitious sustainability goals.
The company disclosed that it now has 26 sustainable living brands (up from 18 in 2016). New entrants include household names such as Vaseline, Sunlight, Sunsilk and Wall’s. Others are Dove, Lipton, Omo, Rexona, Hellmann’s and Knorr – and its B-Corp certified brands such as Ben and Jerry’s, Seventh Generation and Pukka Herbs.
Over the last four years sustainable living brands have outperformed the average rate of growth at Unilever.
The figures show that Unilever is now delivering more social and environmental benefits in more parts of the world through the Unilever Sustainable Living Plan (USLP). The USLP was launched in 2010 – setting ambitious targets to decouple Unilever’s growth from its environmental impact, while increasing the company’s positive social impact.
“Unilever is on track to meet around 80% of its commitments, which include improving health and wellbeing for 1 billion people, reducing environmental impact by half and enhancing livelihoods for its millions of employees, suppliers and retailers,” the company said.
Paul Polman, Unilever CEO said: “Ever since we launched the USLP in 2010 we have reported openly on our progress. We have made great strides in meeting many of the ambitious targets we set ourselves and the fact that our sustainable living brands are continuing to deliver growth shows that this is a business model that works.
“We also want to be transparent about how much more there is still to do. This is critical because transparency is what gives our business its most important asset – trust. At a time when there is a crisis of trust in many institutions across the world, there has never been a more important time for business to play a leading role in restoring it.”
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