Unilever’s seasoned Conny Braams takes on top new global marketing role
Congratulations to Conny Braams as she’s appointed to lead Unilever global Chief Digital and Marketing Officer (CDMO), after a long while searching in filling the post and role left vacant by the predecessor, Kate Weed. The CDMO is a new role created by Unilever as it looks to become a “future-fit, fully digitised organisation”.
Braams was the previous executive vice-president for Unilever Middle Europe, before taking on the newly created position. It was gathered that Unilever intended exempting the office of global Chief Digital and Marketing Officer, but instead, Braams has been handed a retuned remit that reflects the company’s commitment to digital marketing.
The Unilever CEO Alan Jope says that Braams is one of the FMCG giant’s “most successful and talented leaders, as well as a highly effective driver of change.”
In his words: “As our new chief digital and marketing officer, her experience will be critical to the transformation of Unilever into a future-fit, fully digitised organisation at the leading edge of consumer marketing.”
According to Jope, Braams will be charged with oversight of the Unilever’s 400-strong brand roster; which the Chief Executive officer is looking to shrink as part of his purpose-driven vision for the Dove owner.
On the E-platform, she joins Unilever on the back of long-term efforts from Weed to galvanise industry-wide action to clean up “opaque” digital media practices and take control over its own media supply chain.
Braams will resume her new office by January 1st, 2020 as the direct replacement for her previous office will be announced “in due course”. Her post will also dovetail with another big change at the top for the business in the US.
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