Unilever unveils New Lipton Immune Support blend
Unilever has launched a new variant of its Lipton Tea brand— The New Immune Support, a blend enriched with vitamin C, ginger, and turmeric to support the immune system.
According to Unilever, the new Immune Support blend is scientifically proven to deliver at least 15% of the daily vitamin C requirements per cup. Although the new Immune Support is not the first immunity wellness tea in Lipton’s portfolio, it stands out as it is not a “herbal-forward” flavor, but much closer to a traditional flavored black or green tea.
Unilever Beverages Nutrition Manager, Esther Garcia explained: “The European Food Safety Authority recognizes that vitamin C contributes to the normal function of the immune system in our body. Vitamin C is an essential nutrient. Our bodies can’t make it or store it. We need to take it through our foods but for some people, it’s not always easy to follow a balanced diet.”
“We noticed the consumer demand for immunity products and brought this product to life in just six months, working as an agile team to launch quickly. Our aim was to come up with something convenient, easy and enjoyable that people could drink to add extra vitamin C to their diets every day – without having to change their routine. Lipton Immune Support offers exactly that.”
The New Immune Support blend can be found in supermarkets alongside Lipton’s black and green tea products, rather than herbal or fruit varieties. It was first launched in Poland in December 2020 and will reach further markets around the world this year, 2021.
Unilever’s Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like Sri Lanka, India, Kenya, and China. The Lipton Yellow Label is blended from about 20 different teas. The company markets many other varieties, both as leaf and ready-to-drink beverages; these include green teas, flavored black teas, herbal teas, Lipton Linea, Lipton Milk, Lipton Iced Tea, and Lipton Pyramid Tea which was launched in five variants: Earl Grey Tea, English Breakfast Tea, Peach Mango Tea, Green Tea Mandarin Orange, Mint and Chamomile
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