TotalEnergies to launch new international multimedia advertising campaigns simultaneously across 21 countries.
By Zainab Olufemi
TotalEnergies, the French multinational energy company, has announced the launch of its new international multimedia advertising campaign, which will go live simultaneously in 21 countries on October 2, 2024.
The campaign, designed to boost the Group’s brand awareness, showcases the company’s commitment to sustainability and clean energy.
According to reports, the campaign marks a significant step in TotalEnergies’ efforts to rebrand itself as a leader in the global energy transition.
It also highlights TotalEnergies’ operations in oil production, refining, and marketing, as well as its role as a major player in natural gas (50% of its output) and its position as the global number two in solar power through its affiliate, SunPower.
The campaign, centered around the Group’s new tagline, “Committed to Better Energy,” emphasizes producing “better” energy, not simply “more.”
Jacques-Emmanuel Saulnier, Senior Vice President of Corporate Communications at TotalEnergies, said the large-scale campaign is the first of its kind in the company’s history.
“TotalEnergies is a leading global energy company and needs a powerful brand over the long term to support the growth of its businesses. This large-scale campaign is the first of its kind in TotalEnergies’ history, reflecting both our size and our ambitions,” he said.
“Our vision and continuous improvement approach—’always better’—is reflected in our work on the front lines, alongside and for our stakeholders. This isn’t just a promise for the future; it’s the everyday reality for TotalEnergies’ 100,000 employees.”
The Group aims to convey its belief that the path to a responsible energy future lies in energy that is safer, cleaner, more efficient, more innovative, and accessible to as many people as possible.
RECOMMENDED ARTICLES
Comment
No comments found.