TikTok user engagement rose almost 400% in January to 128 million
TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement with the app among users as a result of the pandemic. The number of hours users spent with the app on a monthly basis soared, which made the brand end the year on a good note while starting an upward trajectory in 2021 already.
According to the research data analysed and published by Buy Stocks, it was the mobile application that was not a game that won the most worldwide in January 2021. During that month, it entered 128 million dollars to user spending, with an increase of 380% of January 2020 revenue.
China through the local version of the app, Douyin, produced about 82% of revenue The US contributed 8% of the total, while Turkey contributed 2%.Piccoma was the second highest-grossing app for the month, generating more than $ 96 million, a 690% year-on-year increase. YouTube ranked third, while Tinder and Tencent Video were fourth and fifth respectively.
TikTok also stood out in terms of downloads, taking second place on the list of the most installed non-game apps in January 2021. It had a total of 62 million installs across the top two app stores. China accounted for 17% of the total number of downloads through Douyin, while the US was second, with 10%.
Telegram led with 63 million downloads across the two app stores. Signal got third place, Facebook fourth and WhatsApp fifth.
The amazing performance of the TikTok mobile app started last year. Throughout 2020, it was the highest-grossing and most downloaded app worldwide. According to Sensor Tower’s annual report, its App Store revenue soared more than 600% to $ 1.2 billion.
According to data from Apptopia, there were a total of 89 million installs of the TikTok app in 2020 in the US alone. The number was far higher than second-ranked Instagram, which had 62 million. Facebook was next, with 53 million, and then Snapchat came, with 51 million.
US Advertisers on TikTok also went up to 500% in 2020, making TikTok to experience a remarkable increase in its advertising business. According to a Reuters report, this trend is likely to continue throughout 2021, as TikTok has closed deals with major brands since late 2020. The list includes Chobani, Bose, McDonald’s, and Kate Spade, as well as nonprofits like St. Jude. Children’s Research Hospital. Between September 2020 and mid-February 2021, St. Jude has raised about $ 50,000 through the TikTok donation button.
This year, it intends to offer advertising offers designed purposely for events and holidays for those planning to celebrate Black History Month through a virtual event with 500 creators of colour. According to Reuters, he hopes to raise $ 750,000 from brands by sponsoring the event. It also plans to bring in $ 1,500,000 from brands sponsoring the event’s live finale on February 26, 2021.
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