TikTok unveils paywalled 20-minute video to rival YouTube
By Felicia Nwosu
TikTok has introduced a paywalled 20-minute video feature known as Series to intensify the stiff competition between it and YouTube in particular, which is known for its long-form videos.
The global video-centric platform said the new long-form format will serve as a solution tool to creators as they will be able to charge anywhere from 99 cents to $189.99 for the content.
“Each Series can include up to 80 videos that can each be up to 20 minutes in length. The format is for now being made available only to “select” creators, but will start taking applications for it in “coming months. Individual creators will be able to charge between $0.99 and $189.99 for their paywalled content,” a TikTok spokesperson said.
Also, to ensure that the product meets consumers’ expectation, TikTok said it will continue to monitor feedback from users about the feature while committing that all Series content will be required to adhere to its guidelines.
Recently, the U.S. House Foreign Affairs Committee advanced legislation that would give President Biden the authority to ban TikTok entirely in the U.S., but lately, U.S. Sens. Mark Warner (D-Va.) and John Thune (R-S.D.), with a bipartisan group of co-sponsors, introduced a bill that would establish a risk-based process for the U.S. Department of Commerce to “identify, deter, disrupt, prevent, prohibit, and mitigate” foreign threat to U.S. information and communications technology.
Warner, who chairs the Select Committee on Intelligence, has stated that TikTok is one of the platforms and companies likely to be scrutinized under those procedures.
“We need a comprehensive, risk-based approach that proactively tackles sources of potentially dangerous technology before they gain a foothold in America, so we aren’t playing Whac-A-Mole and scrambling to catch up once they’re already ubiquitous,” Warner stated.
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