The Media Shop wins MultiChoice media account
Contrary earlier report that Universal McCann has been appointed the media agency for MultiChoice, it has now been confirmed that the actual winner of the account is The Media Shop.
According to a report by MultiChoice, The Media Shop will now be in charge of MutiChoice’s media buying, planning and strategy, as well as other media-related services.
“The Media Shop are so honoured to be awarded the MultiChoice account,” says Chris Botha, group MD of The Media Shop. “We are an agency that pride ourselves on our pioneering spirit of innovation, and look forward to walking this journey with another pioneering, innovative company like MultiChoice. The future of this category is so exciting and dynamic.”
“We’re building a new digital future for the MultiChoice Group, and need an agency who can bring a fresh and more edgy approach with a better overall return on our media spend,” adds Conrad Shezi, executive head of marketing at MultiChoice South Africa.
“The Media Shop are completely aligned to our new strategic vision, and we’re looking forward to working with them to bring that vision to life,” he adds, while also extending a word of thanks to their previous media agency, Mindshare, who, he says, have been excellent partners to them over the years. “They helped us to launch new packages and services like Showmax, grow our Compact and Access customer base and launch a number of products.”
MultiChoice is based in South Africa and provides multi-channel pay-TV and subscriber management services in 48 countries across sub-Sahara Africa and the adjacent Indian Ocean islands. MultiChoice Africa’s digital DStv service features over 200 video channels and up to 65 audio channels with a strong focus on local content.
The MediaShop is a full service, innovative agency. According to a report on its website, the agency is an expertise in media strategy, planning and implementation across all communication channels.
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