The Loeries partners Publicis Groupe Africa to nurture creative talent

By Felicia Nwosu

Preetesh Sewraj, Innovation Strategist and CEO at The Loeries, has announced an exciting partnership between The Loeries and Publicis Groupe Africa to empower young creatives in the advertising industry.

Sewraj affirmed that having Publicis Groupe Africa on board is a testament to the shared passion for creative excellence and commitment to supporting students and young professionals in their career journey.

Peter Little, Chief Creative Officer at Publicis Groupe Africa, also echoed this sentiment, stating that,

“Our partnership with The Loeries is a natural fit, as we’re dedicated to fostering innovative talent and creating a future-fit industry in Africa.”

The Loeries Student Expo, a flagship initiative, offers final-year students a platform to showcase their work to industry professionals through an A2 brag board and online portfolio. The deadline for submissions is September 6.

The CCO also emphasised that “The Loeries is more than just an awards show; it’s an NPO that supports our industry through remarkable initiatives like the Student Expo. We’re proud to partner with them in making the 2024 Student Expo a success, demonstrating our commitment to developing young creative talent and shaping the future of our industry.”

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