Terragon to help businesses drive holiday Sales, Detty December Events
Africa’s leading Data and marketing Technology Company, Terragon, has announced its plan to help businesses and event organisers drive sales during the holiday season through the use of its unique multi-channel customer engagement solution, TerragonPrime.
Disclosing this to newsmen through a statement, Terragon’s VP, Marketing and Strategy, Osarugue Awani explained that TerragonPrime is a multi-channel customer engagement solution with 100m+ profiles of Nigerian consumers; offering Businesses useful insights and the ability to run targeted and personalized customer engagements, in a privacy compliant manner..She noted that Businesses could use the platform to increase their reach and drive sales during the Black Friday and Holiday Sales period.
“TerragonPrime is a unique multi-channel customer engagement solution that meets the needs of businesses in today’s society. With over 100 million Nigerian customer profiles, (which is more than any other platform’s audience in Nigeria, including Facebook,Instagram or Tiktok), businesses have a golden opportunity to promote their Black Friday and Holiday Deals through personalized SMS and WhatsApp to over 100 million consumers. This explains why over 6,000 businesses in Nigeria are already using the platform to drive awareness and sales .
The beauty of the platform is that no other solution in the market today has the capability to allow Marketing specialists and Businesses run targeted engamenets via SMS based on criteria like location, demography (gender, age), interest (fashion, sports, techies etc), device type, spend power etc, which drastically increases chances of conversion.”
Awani also noted that Event organizers were not left out as they can drive their attendee numbers this season, through the TerragonPrime platform.
We’re fast approaching the ‘Detty December’ period where there’ll be lots of events to attend. Event organisers are already taking advantage of our platform to increase get more people to attend their events. Our platform already has over 100 million profiles of Nigerian consumers and event organizers can segment the profiles based on certain parameters such as location, device type, interest, etc. For instance, if you’re hosting an event in Lekki, you don’t want to spend all your marketing budget inviting people out of Lagos or in faraway outskirts, or people who do not have the spend power or are uninterested in your event. With TerragonPrime, you can target people who live within your event venue, people who are interested in your event, and people who can purchase the tickets.
She also added that the platform can segment consumers according to their local governments and covers every local government area in Nigeria.
Terragon is Africa’s leading data and marketing technology company that leverages DATA and technology to help brands intelligently reach, engage and deliver more meaningful experiences to African consumers on mobile. Since the launch of TerragonPrime in February 2022, over 6,000 Nigerian businesses have signed up on the platform to drive intelligent customer engagement.
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