Ted Mokoro… Doyen of Creativity Ends Brief
One of the iconic personalities in the Nigerian advertisingindustry, Mr. Ted Mukoro has signed off on his terrestrial sojourn, ending an outstanding career in creative advertising and broadcasting. He died at the age of 90 years old.
His death was announced by the Executive Director, Association of Advertising Agencies of Nigeria (AAAN), Dr. Lekan Fadolapo in a Facebook post on Thursday.
Fadolapo said that the industry would greatly miss Uncle Ted as he was fondly called.
The post reads, “Announcing the exit of an icon. The advertising industry will surely miss you. Goodnight Uncle Ted Mukoro”
There has been outpouring of condolencesfrom industry stakeholders within and outside the industrysince the post was put up.
IkechiOdigbo, CEO of DDB Lagos who was apparently shocked by the announcement described Mukoro as a legend who lives on. “Ooh no but legends live on,” Odigbo remarked.
Commenting on the death, LanreFolorunso, who was Uncle Ted’s colleague at Lintas noted that he was such an unconventionally creative person. “We will surely miss him. Thank God for his Legendary creative works like: Black Thing Good o; for Guinness stout and many more. He was such a lively and unconventional creative person during our Lintas Lagos days. Rest in peace Uncle Ted!”
Tony Nwawodoh, Lead Consultant – Brand cum Creative Strategist at Alfred & Oswald Consulting said Uncle Ted’s masterpieces will always remain fresh.” A Great Teacher and an Advertising Icon. He will surely be missed. His great piece puts him forever in our mind. The Guinness Advertising Copy. “Black Thing Good… Pour am…Pour am… Oyokoto”. Rest in Peace, Uncle Ted Mukoro.”
ObaseyiAwoyinfa MD/CEO, Azure Communications said he will surely be missed. “Such a very nice, intelligent & witty personality. He sure will be missed. May his soul rest in peace.”
Born in Warri, Delta State, in 1928, Ted Mukoro was a pioneer staff of the first television station in Africa, the WNTV/WNBS, having joined the station just a year after it was launched. He was part of The Village Headmaster,the longest running serial on Nigerian television and even wrote the script for the first two episodes.
His foray into advertising has availed the industry the highly impactful services and gargantuan contributions of a creative genius.
Mr. Mukoro of the Star Shine Shine Bobo and Guinness Stout Black Thing Gooood o (rendered in native calabar accent) fame among many others, has inspired and nurtured the careers of a vast majority of Nigeria’s leading advertising gurus.
His career spans almost five decades with a huge body of work that remains a benchmark for industry and both within and outside the country.
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