WPP

WPP cuts 2024 forecast, expects revenue decline

By Oluwaseyi Lawal After a challenging first half of 2024, WPP has adjusted its...

WPP, BCW & Hill and Knowlton declare new merger company, Burson, open for business.

By Oluwaseyi Lawal Five months after WPP officially announced its intention of...

Scott becomes WPP board member

By Abimbola Mohammed  WPP has appointed its Chief Operating Officer (COO), Andrew...

WPP’s profit plummets in Q2 amid cut in tech ad spend

By Felicia Nwosu Multinational advertising company WPP has released its second quarter...

WPP, Spotify in global partnership

By Ibidunni Banjoko First-of-its-kind, WPP, the world’s largest advertising agency...

Edelman, IPG, Omnicom, others issue creative brief for ‘Working with Cancer’

By Abimbola Mohammed At this year’s Cannes Lions, Working with Cancer has thrown...

Shell’s global media account up for grabs

By Joseph Ekeng Shell, the energy giant, has initiated a comprehensive review of...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...

WPP acquires Goat to create top global influencer marketing agency

By Ibidunni Banjoko WPP has announced the acquisition of Goat, one of the world’s...

WPP acquires Passport to expand creative offerings

By Zion Rufus Creative transformation company, WPP has acquired brand design agency,...