Tag: WORLD

Publicis Groupe tops JP Morgan’s new business rankings after tough 2019, as Insight Redefini expresses growth confidence over transformations

After a tough 12 months for the business financially, Publicis Groupe has surprisingly...

Unilever misses 2019 sales target, cites tough conditions in West Africa and slowdown in south Asia

Unilever Plc has announced it will miss its 2019 expected sales target as the company’s...

Coca-Cola backtracks, appoints a CMO 48 months after striking out the role

Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, has taken on...

PepsiCo heightens cola war, set to launch Pepsi Café

The term 'Cola Wars' was coined in the US in the US to describe the advertising and...

Five ways your brand can win consumer hearts and minds

The explosion of automation and artificial intelligence is making humanity a premium...

Nestlé to sell its ice cream business, ready to rival Unilever

Nestle, the FMCG giant, announced that it plans to hand over control to Froneri in...

What will advertising be like in 500 years?

“It took millions of years for man’s instincts to develop. It will take millions...

Cision releases 2019 global State of the Media Report

Cision’s 2019 global State of the Media survey says relevance and trust are more...

Marketers and media owners will be challenged on digital skills in 2020, says Kantar

Kantar's global 2020 Media Trends & Predictions report says marketers and media...

Global streaming market to hit $149bn by 2026 from $38.56bn in 2018

Allied Market Research, a company that provides business insights and market research...