Tag: WORLD

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

Pop culture and its drivers in 2020

When it comes to the youth segment, the drivers of popular culture hinge on their...

Amazon breaks $200bn mark, still world’s most valuable brand

Amazon has become the first brand in Brand Finance Global 500 ranking to exceed the...

ATM to launch inaugural in-destination forum Arival Dubai @ ATM

Travel, tourism and hospitality professionals from around the world will have an...

Africa missing on Bestads global agencies ranking for 2019

The Continent of Africa was conspicuously missing out in the latest Bestads Rankings...

The future lies in our collective intelligence

Regardless of your business vertical – retail, FMCG, automotive, financial services...

Google parent Alphabet inches toward $1trillion market valuation

Google parent Alphabet Inc., the holding company that consists of a wide range of...

Samsung’s new ‘innovative devices’ to launch in February

Electronics giant Samsung has announced it is set to introduce a new set of ‘innovative...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...