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ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm of digital...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...