Tag: Trending

John Momoh, Adewale Adeniyi others appointed as NRMG at NIPRW 2025

In a landmark move to enhance Nigeria's global image and narrative, the Nigerian...

Beyond Product & Price: Is “Connection” Kotler’s Missing P for Nigerian Brands?

For decades, Philip Kotler’s 4Ps of Marketing- Product, Price, Place, and Promotion...

“Appeared to be in Nigeria”: Meta’s anti-scam feature sparks outrage and discrimination claims

The digital realm, which is frequently referred to as borderless, may occasionally...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

From Lagos Hustle to Cannes Glory: Eniola Ogunmekan’s Creative Journey Reaches La Croisette

Eniola Ogunmekan’s career is testament to the power of pushing boundaries, amplifying...

From See It Be It to Sitting on the Jury: Esosa Osagiede Becomes Cannes Juror

When brilliance rises, the world takes note. Esosa Osagiede, one of Nigeria’s most...

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...

LIA Announces the 2025 Ambient & Activation; Billboard; Poster and Print Jury

Chaka Sobhani, President and Global Chief Creative Officer...

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...