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Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Meta’s PlayAI Pursuit: The Future of Voice in AI

Meta's consideration of acquiring PlayAI, a voice cloning startup, signals more than...

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Digital transformation is must-have for Nigerian businesses – Expert

Considering Nigeria's fast-evolving technology landscape and disruptive business...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...

African creators take centre stage at Cannes Lions 2025 — A defining moment for  continent

This year at Cannes Lions 2025, history was made as African creators took centre...