storytelling

Guinness keeps embracing cultural shifts and elevating storytelling to connect with Nigerians on a deeper level- Yinka Bakare, marketing and innovations director

 How have the Guinness brands become integrated into Nigerian social life and cultural...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...

Watermark & Victoria Dominates 2025 EXMAN Awards with Grand Prix and 8 Wins

Watermark & Victoria Takes Centre Stage with Grand Prix at 2025 EXMAN Awards,...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...