storytelling

Watermark & Victoria Dominates 2025 EXMAN Awards with Grand Prix and 8 Wins

Watermark & Victoria Takes Centre Stage with Grand Prix at 2025 EXMAN Awards,...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

From Dialogue to Data: ARCON Champions a New Era of Storytelling in Marketing Communications

The Advertising Regulatory Council of Nigeria (ARCON) reached a key point with its...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...

Adeniba’s birthday, tribute to a timeless icon, an epitome of style, queen of brand storytelling

By Felicia Nwosu On this special day, the world celebrates Bunmi Adeniba, a woman...

Leveraging power of storytelling through culture, authenticity

By Felicia Nwosu In today’s dynamic consumer landscape, successful brand communication...