Steve Babaeko

Steve Babaeko thanks clients for X3M Ideas success at LAIF

Youthful but revolutionary Lagos agency, X3M Ideas once again displayed great consistency...

LAIF to unveil judges tomorrow

The organisers of the Lagos Advertising and Ideas Festival  (LAIF) Awards will announce...

Experts frown at unfavorable policies against women in advertising

Stakeholders in the Integrated Marketing Communications industry have kicked against...

Ikechi Odigbo says LAIF will expand to West Africa by 2019

Ikechi Odigbo, President of the Association of Advertising Agencies of Nigeria (AAAN)...

Ad spend may record a boost in Q4

Feelers emanating from the Integrated Marketing Communications industry has shown...

Admen differ over proliferation of advertising agencies

The proliferation of advertising agencies in Nigeria has stirred mixed reactions...

Advertising agencies brace up for 2019 election

As another election year draws closer, advertising agencies in the country are positioning...

Stakeholders outline ways of engaging female consumers with digital

Female consumers are changing and to capture the attention of women, brands need...

Just Like The Dragons – You’ll Only Win When You Evolve

Adapt or Die, that is the single most important rule in business. Regardless of the...

Nigerian advertising: An industry at a crossroad

The recently held 45 Annual General Meeting of the Associating of Advertising Agencies...