Social media

Forging media empires in the age of disruption

In the rapidly changing landscape of 2025, where traditional media models are constantly...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...

Federal High Court gives ARCON regulatory power over digital and social media

The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...

Meta releases Meta AI as an independent app featuring a social discovery feed

Meta on Tuesday (April 29) released its AI assistant, Meta AI, as an independent...

Google set to bring Gemini to cars, smartwatches and headphones

Gemini, Google's artificial intelligence (AI) assistant is going beyond just smartphones,...

Instagram Unveils ‘Edits’: A New Video Editing App to Rival CapCut

Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...