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WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...

MARKETING EDGE ONTV to host Taiwo Ogunwumi today

This Wednesday, MARKETING EDGE ONTV hosts Taiwo Ogunwumi, the Chief Executive Officer...

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...

digitXplus brings to The Hive 15 Pitcher Awards and some more as part of Pitcher Festival of Creativity 2025

digitXplus has added another global special recognition to its already award-winning...

Business leaders share survival strategies to overcome economic turbulence

At a time when economic pressure continues to weigh heavily on businesses across...

FTC approves Omnicom’s $13.5bn acquisition of Interpublic on condition

The U.S. Federal Trade Commission, FTC,  has approved Omnicom’s $13.5bn acquisition...

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...