Tag: Social media

APCON soft-pedals on social media advertising regulation

There are indications that the Advertising Practitioners Council of Nigeria (APCON)...

How data privacy debate will shift in 2020

Data privacy and protection are likely to be high on the agenda for 2020 in the wake...

Bruce Daisley quits Twitter as EMEA vice-president

After eight years, Bruce Daisley, Twitter’s most senior executive in London, has...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

Freedom, insecurity, constitutional reform dominate talks at GOCOP 2019 conference

No country can survive without democratic freedom because the task of nation-building...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...