Tag: Social media

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

Freedom, insecurity, constitutional reform dominate talks at GOCOP 2019 conference

No country can survive without democratic freedom because the task of nation-building...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

APCON unperturbed as outrage greets proposal to vet social media adverts

The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to...

7 Reasons why LinkedIn is the king in B2B lead generation

We all know that LinkedIn is a great place for finding business. But some of you...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

Ensure quality contents in advertisements, APCON charges new inductees

The acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Ijedi...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...

Digital agency no longer a luxury but a necessity

Our world has digitised. We have become dependent on our digital devices. Businesses...