Tag: Social media

Why brands must tackle fake online freebies

By Zion Rufus Across the world, online coupons, vouchers, and giveaway scams are...

Social media engagement in B2C relationship

By Zion Rufus It’s 2021 and “gone are the days of distancing” when talking...

TikTok user engagement rose almost 400% in January to 128 million

TikTok, despite having a bleak outlook in 2020, witnessed an increased engagement...

Vbank kicks off #GrowWithV campaign

Nigeria’s leading digital bank, Vbank, is witnessing its first outing on webinar...

Twitter considers adding subscription fee to its features

Twitter is exploring ways to ease its dependence on advertising with the option of...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...

How to prevent your brand from disrepute

A good brand/company reputation is very significant because it helps distinguish...

Cannes Lions appoints Jury Presidents for awards in June

Jury President make-up is 57% female making it the highest in the Awards' history Cannes...

Nigerians dominate YouTube Black Voices inaugural class

Ten Nigerians have been announced among 23 YouTubers from Kenya, South Africa and...

Facebook ad business faces threat amid U.S antitrust law suits

By Kasim Bakare These are not the best of times for social networking platform,...