Tag: Research

Dangers of reputation consultants cornering marketing research briefs – MD, CMRG

Against the plethora of challenges plaguing the marketing research in Nigeria,...

Experts task media practitioners on research, personal branding

By Felicia Nwosu The need for the journalist of the 21st century to realise that...

Light Bulb Principle: How to Ignite Your Idea

An idea is like a light bulb. When powered properly, they expel darkness, and brighten...

Kantar research boss highlights reasons for product failure in African markets

The Managing Director/CEO, Kanter Market Research Agency, Maposa Aggrey has identified...

Communications firm Dentsu Aegis launches consumer research tool in Kenya

Media and Communications company, Dentsu Aegis Network Kenya, is set to launch its...

Data Centric Industry must remain a top priority – ADVAN Boss

To achieve global best practices and informed decision making, the President of Advertisers...

ADVAN unveils growth plan for brands and marketing industry

... priortises research/data The recently elected leadership of the Advertisers’...

Research: Missing Link in PR Measurement

By Austin AYAOSI Showing the impact of public relations on a brand in clear and...

Media agencies battle for advertisers with consumer data research tools

Amidst increasing competition in the Nigerian media advertising industry, and the...