Home Tag "Research"

Kantar research boss highlights reasons for product failure in African markets

The Managing Director/CEO, Kanter Market Research Agency, Maposa Aggrey has identified multiple reasons as to why there is increasingly a high rate of product failure across major markets in Africa. Aggrey, who appeared recently as personality guest at MARKETING EDGE on TV program aired on Television Continental, observed also that there existed direct proportional positive […]

Research: Missing Link in PR Measurement

By Austin AYAOSI Showing the impact of public relations on a brand in clear and measurable terms is one of the most challenging parts of Public Relations. Measurement has always been a prime issue in the PR industry. Corporate Communications/Public Relations Managers are constantly faced with a challenge to show value for their work and […]