Publicis

McDonald’s moves U.S. Media Buying and Planning from Omnicom to Publicis

McDonald’s is moving its multi-million dollar national media buying and planning...

LIA reveals 2021 finalists, winners

  The prestigious London International Awards (LIA), continuing its tradition...

Publicis’ Spark Foundry bags Facebook’s $750 million global media account

Following a seven month competitive pitch which involved some of the world’s...

Global ad agencies market to hit $348.4 billion; WPP, Omnicom Group, others lead growth

By Zion Rufus The global advertising agencies market is projected to hit $348.4...

Omnicom bags Mercedes-Benz global marketing account

Following a six-month pitch against Publicis Groupe, global marcomms leader, Omnicom...

Global ad agencies partner IARD for global initiative on alcohol advertising

  World's leading advertising agencies including McCann, Publicis, and Dentsu...

IPG, Publicis, ad industry explores Unified ID in preparation for cookieless future

The Interpublic Group (IPG) has joined a growing list of ad industry players working...

Publicis pushes for more diverse, inclusive ad ecosystem with Once & For All Coalition

  Media-buying arm of Publicis Groupe, Publicis Media has announced the launch...

Publicis wins global Google tech stack duties for Dettol maker Reckitt

Publicis Media has been appointed to re-sell Google marketing services for consumer...

Publicis return to growth in Q1 – CEO Sadoun

Against the odds, Publicis Groupe has posted a return to growth for the first quarter...