Programmatic Advertising

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm of digital...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

Why CMOS, senior level marketers need to leverage programmatic advertising

By Zion Rufus As consumer expectations on how brands meet their needs continue...

Eskimi DSP unveils new Facebook marketing tool

Eskimi DSP, Nigeria’s largest programmatic advertising platform, recently announced...

Programmatic Advertising has Wider Reach and is Cost Efficient – Paukstys, Eskimi DSP, CEO

Eskimi DSP, CEO, Vytautas Paukstys, has disclosed that programmatic advertising remains...