Programmatic Advertising

Amazon DSP integrates LinkedIn targeting for B2B streaming TV advertising

 Amazon Ads and LinkedIn announced on 7 May 2026 that advertisers can purchase LinkedIn’s...

Meta set to overtake Google as world’s leading advertising platform

Meta Platforms is on track to surpass Google in global digital advertising revenue...

Ogilvy taps Carol Reed as first Global Chief Innovation Officer

Ogilvy has appointed Carol Reed as its first Global Chief Innovation Officer, marking...

Nigeria’s Outdoor Advertising Revolution: How Technology Is Rewriting the Rules — and Why The Moving AD Company TMAC and Optimum Exposures LTD are Leading the Charge

Picture this. A commuter is stuck in Lagos traffic when a Bolt car eases past. On...

Dochase showcases Africa’s programmatic growth at DMEXCO 2025

Cologne, Germany – Dochase, a leading African ad tech company, made a strong impression...

Search or scroll? Where to place your Ad based on what you actually want

Where to advertise is more important than whether to advertise in the realm of digital...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

WOO records high in OOH investment as DOOH captures bigger share

 Global spending on Out of Home (OOH) media reached an all-time high in 2024. It...

Why CMOS, senior level marketers need to leverage programmatic advertising

By Zion Rufus As consumer expectations on how brands meet their needs continue...