pricing strategy

WPP creates global commercial role, appoints Publicis veteran to lead it

WPP has appointed Guillaume Epstein as its first global head of commercial.  The...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...