Olusesan ogunyooye

From grey to golden: Olusesan Ogunyooye, Marketing Personality Award Winner, reimagining insurance at AXA Mansard

There was a time when insurance in Nigeria was a shadowy landscape, grey, distant,...

EDGE Awards 2025: what the winners tell us about marketing’s next chapter

The EDGE Awards 2025 did more than honour marketing leaders. Instead, it captured...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...

Why marketing must bring PR back from valley of the shadow of death

By Olusesan Ogunyooye In 2014 on a flight from Detroit to Washington, DC, I was...

AI will enhance, not replace human creativity in marketing – Olusesan Ogunyooye

By Oluwaseyi Lawal Olusesan Ogunyooye, Head of Marketing at AXA Mansard, has emphasized...