Tag: Nike

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Nike Receives Over 3 million Units Pre-order of Super Eagles 2018 World Cup Jersey

Nike have received over 3,000,000 orders for Nigeria’s World Cup 2018 shirt despite...