Nike

Weak China sales, low consumer demand to blame for Nike’s profit fall

By Joseph Ekeng United States sportswear giant, Nike, has declared a fall in its...

PMG, Initiative grab Nike’s $1bn global media account

As part of its standard operating procedures to ensure it continues to have the best-in-class...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Nike’s revenue rose by 9%

Nike has revealed that the financial outcome for its second quarter ended on the...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

Cannes Lions releases first Lions Creativity Report of the Decade across the global industry

Cannes Lions has released the first Lions Creativity Report of the Decade to recognise...

Nike commits $40 million to support black communities

A week after releasing a powerful ad titled “For Once, Don’t Do It” in response...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Nike Receives Over 3 million Units Pre-order of Super Eagles 2018 World Cup Jersey

Nike have received over 3,000,000 orders for Nigeria’s World Cup 2018 shirt despite...