Nigeria

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...