Netflix

Netflix ups marketing spend by $325m

Netflix has made good on its promise to boost marketing spend in the last quarter...

Netflix takes strategic step, adds Nollywood favourites

In a strategic move, Netflix is adding the country’s third highest-grossing movie,...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...

‘Atlantics’: Netflix’s aggressive Africa push continues with acquisition of Cannes Grand Prix winner

Netflix has acquired worldwide rights (excluding China, Benelux, Switzerland, Russia,...

Netflix’s International Growth Still Picking Up Pace

Netflix added more paid subscribers than ever in the first quarter 2019. The company...

Genevieve Nnaji signs artiste management deal with top Hollywood company

Genevieve Nnaji’s career dream of joining the ranks of top Hollywood artistes received...

Top 100 global brands hit $4.4 trillion in brand equity

Despite economic and political uncertainty in many regions of the world, the total...

Netflix to raise marketing budget to US$2bn

Netflix has revealed plans to increase marketing spend to US$2 billion for this year,...

TV streaming outfit, Netflix plans to spend over $1bn for marketing in 2017

 TV streaming company Netflix is to heavily invest in its marketing drives in 2017...