Home Tag "Millennial"

The rise of Gen-Z in influencer marketing

We’re looking at a generation of the next big disruptors, where the vast majority can’t imagine what the world would be like if social media didn’t exist. They are connected to the beat of the online world; to friends, businesses and have access to a plethora of information instantaneously. They are tech-savvy, know exactly what […]

Insight Publicis set to drive BBM Messenger’s creative campaigns in Nigeria – Feyi Olubodun

Following the winning of BBM Messenger’s creative account after a competitive pitch process, Insight Publicis, a leading advertising agency in Nigeria, is set to re-position the brand in the Nigerian market through its creative re-engineering strategies. Managing Director/ Chief Executive Officer of the agency, Feyi Olubodun, disclosed this to MARKETING EDGE at the BBM Messenger’s […]