Tag: media

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Inside CEO John Stankey’s ‘Action Oriented’ approach to reposition WarnerMedia

Months after AT&T agreed to buy Time Warner, senior leaders from HBO, Warner...

Experiential Agencies account for N30bn ad spend in Nigeria

Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted...

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

Report says digital, print media deliver the best ROI

According to Nielsen's new study on advertising ROI, digital and print media will...

Sanwo-Olu appoints Segun Fafore Executive Assistant, New Media

Former Corporate Communications Manager at NestOil Limited, Olusegun Fafore has been...