media

Advertising Week Africa reschedules for 2020, new date to be announced

Advertising Week, the world’s largest annual gathering of advertising, creative,...

Ad practitioners proffer solutions to business challenges, re-strategise for growth

The 46th Annual General Meeting (AGM) of the Association of Advertising Agencies...

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

AAAN holds crucial conversation on solutions for growth today

Poised to overcome the myriads of challenges and problems confronting the creative...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Primedia Outdoor unveils new LED in Lagos

Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...