Tag: media

Universal McCaan boss tasks multinationals over agencies’ remuneration

Associate Director, Business Development, Planning and Control at Universal McCaan,...

Marketing is an incredible discipline, says Facebook’s advertising chief

Facebook’s advertising chief, David Fischer believes the skills needed to succeed...

Advertising Week Africa draws global thought leaders to Johannesburg

Advertising Week Africa, the very first African edition of the world’s premier...

Nigeria’s IMC operatives dismiss threat of consulting firms’ incursion into advertising

Agency operatives across Nigeria’s Integrated Marketing Communications (IMC) industry...

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

Airtel’s New TV ad excites target audience, generates fresh talkability on social media

The newly unveiled TV commercial by Aitrel, a leading telecom brand in the competitive...

There’ll be mergers and consolidations in Nigeria’s IMC sector, says Jude Odia

The Managing Director at Starcom Media Perspectives, Jude Odia, has taken an analytical...

Agile Communications boss tasks media houses over APCON Council

The Managing Director at Agile Communications Limited, Rufai Ladipo, has called on...

StarTimes to broadcast UEFA Euro 2020 in Sub Saharan Africa

StarTimes has secured transmission rights for UEFA Euro 2020 as well as Qualifiers...

How FMCG brands can keep up with smaller and nimbler brands

The ease with which social media allows consumers to share their views on a particular...

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