Tag: media

The US and China account for 86% healthcare ad spend, India is fastest-growing

The overwhelming leaders in healthcare advertising expenditure are the US and China,...

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

Nigerian Breweries, Nigerian Olympic Committee partner for Tokyo 2020

Pioneer brewing company, Nigerian Breweries Plc and the Nigeria Olympic Committee...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...