media

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

Digital marketers kick against social media regulation, demand representation on APCON, AAAN Awards

Digital marketing practitioners, under the umbrella of Association of Digital Marketing...

The future convergence of digital and TV: Where are we now?

"We are headed towards a world where all TV and media will be addressable, so we...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

GOtv Max improves customers’ content, adds value to their viewing experience

With the season for giving around the corner, GOtv is officially on a drive to offer...

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

Successful brands now spend 82% of their budgets on television and digital, finds Warc

Warc has released its Media Allocation Benchmark after using its database of effective...