media

International SEO leads digital marketing

Without a doubt, digital marketing has effectively moved into position as one of...

Omnicom posts 2.2% organic growth, pleased with Q3 results

Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...

IMC industry debts, a vicious cycle, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

Disney re-strategises, set to split $3billion media business with Omnicon and Publicis

The Walt Disney Company recently gave a glimpse into what its marketing strategy...

Combining data and content to thrive

There is a suite of publishers who, unlike many of their traditional counterparts,...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

Mobile gaming is your blue ocean of creativity

When advertisers hear the word programmatic, the first thing they think of is data,...

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

3 things every marketing agency needs before going global

Though marketing and advertising have absolutely evolved over the last few decades,...