media

Digital agencies account for N8.3 billion annual billings in Nigeria

President of the Digital Marketing Professionals of Nigeria, (ADMARP), Oti Ukubeyinje...

Committee to Protect Journalists celebrates Freedom Award at 29th annual IPFA

The Committee to Protect Journalists and press freedom supporters from around the...

Agency operators urged to explore benefits of Intellectual Property

Business operators across Nigeria’s creative industry, more especially, advertising...

Diageo’s playbook for global marketers

While the old rules still apply, there are seven characteristics successful brands...

Fastest Shedder reality TV show fights obesity in Nigeria

Fastest Shedder, a reality television show committed to encouraging healthy living...

McCann Worldgroup is 2019 Global Agency of the Year, clinches Crown for the first time in almost 2 decades

“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...

Why and how you need to redesign your marketing measurement

Brands’ usual approach to modelling marketing effectiveness is through multi-touch...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...