media

Why experiential and outdoor will dominate in 2020

There are usually sweeping, ambitious and sometimes contradictory forecasts doing...

IMC experts differ on President Buhari’s New Year letter to Nigerians

Media and integrated marketing communications specialists in the country have expressed...

Taiwo Agboola is 7even Interactive new CEO

Award-winning Marketing and Creative Advertising Agency, 7even Interactive has announced...

Why advertising really needs shared, evidence-based foundations

At the risk of sounding like an old advertising bloke looking for validation, I’m...

Buhari congratulates Dr. Biodun Shobanjo as a beacon of Nigeria’s advertising

The Chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been formally acknowledged...

How to build a successful brand awareness strategy

In order for a small business to thrive in this day of large corporate organisations,...

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Break the internet, not your personal brand

What happens on the internet, stays on the internet, and this is not a good thing....

Agencies that will survive in 2020 must be inventive and think differently, says Adisa

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa, has...

Are you ready for voice search in 2020?

When it comes to SEO, specialists need to keep up with the trends. In the SEO world,...