Tag: media

JC DECAUX backs-down, begs OAAN for membership

After three years of grandstanding and unwarranted prevarication, JC Decaux, a Paris...

2019 ADVAN Awards rewards innovation, inspires brands

The 2019 Advertisers Association of Nigeria (ADVAN) Awards for Marketing Excellence...

Pepsi releases new digital campaign, enlists Cardi B to spread the word

Pepsi’s new holiday marketing campaign encourages consumers to give the gift of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Jibe Ologe is the new President of EMCOAN

Jibe Ologeh has emerged the 4th President of the Electronic Media Content Owners...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You tend...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

Advertising Week Africa holds in 1st half of 2020

Advertising week, the world’s largest annual gathering of advertising, creative,...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...