Tag: media

Are your eggs selling?

I just got to realise why most start-ups fail. They are in a rush to always get funding....

UK adspend rose 5.6% in Q3 2019, marked 25th consecutive quarter of market growth

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising...

OAAN intensifies action on industry audience measurement research

The Outdoor Advertising Association of Nigeria (OAAN) has disclosed it is working...

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs and...

Global sports sponsorship market to hit $48.4bn, strongest growth in 2020 – Report

The latest Warc Global Advertising Trends report focused on Sport Sponsorship Investment...

PR trends of the last decade

1 The social media ‘tsunami’ The start of the last decade in 2010 heralded...

Meet Marketing Edge on TVC Appearing Guest: Tolulope Adedeji

Watch MARKETING EDGE on TVC Appearing Guest: Tolulope Adedeji, Marketing Director,...

GDM MasterClass: Raising the bar in marketing innovation

Stakeholders from across Nigeria’s marketing and marketing communications industry...