Tag: media

Amazon is ‘biggest advertiser on Earth’ as adspend hits $11bn

Amazon is now "the biggest advertiser on Earth" after reporting annual advertising...

Accenture shuts media auditing arm to prevent ‘conflict’ questions

In a bid to focus on agency operations, Accenture, the consulting giant, is to shut...

MTV Base, TVC Communications, others seal partnership deal with GAGE Awards

MTV Base, Africa’s award winning music channel and TVC Communications, the nation’s...

Pepsi throws shade at Coke in Super Bowl commercial

Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl advertisement. In...

Are your eggs selling?

I just got to realise why most start-ups fail. They are in a rush to always get funding....

UK adspend rose 5.6% in Q3 2019, marked 25th consecutive quarter of market growth

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising...

OAAN intensifies action on industry audience measurement research

The Outdoor Advertising Association of Nigeria (OAAN) has disclosed it is working...

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...

Your brand is only as strong as your content

This isn’t being dramatic. Content is what connects your consumers’ needs and...