Tag: media

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

LinkedIn reaches 675 million members, reports Microsoft

Microsoft has once again reported that LinkedIn saw 'record levels of engagement'...

Noah’s Ark boss canvasses unified trade body to tackle industry debts, payment challenges

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa has advocated...

Diageo selects three agency groups, plays down on friction with agencies in global media review

Diageo, one of the world’s biggest advertisers, has shortlisted three agency groups...

EXMAN canvasses FG’s partnership with industry practitioners

The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership...

Amazon is ‘biggest advertiser on Earth’ as adspend hits $11bn

Amazon is now "the biggest advertiser on Earth" after reporting annual advertising...

Accenture shuts media auditing arm to prevent ‘conflict’ questions

In a bid to focus on agency operations, Accenture, the consulting giant, is to shut...

MTV Base, TVC Communications, others seal partnership deal with GAGE Awards

MTV Base, Africa’s award winning music channel and TVC Communications, the nation’s...

Pepsi throws shade at Coke in Super Bowl commercial

Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl advertisement. In...