media

Meet MARKETING EDGE panelist @Inaugural Quarterly Virtual Summit- Andrew Hanlon, Media Tsar

Andrew Hanlon is a media Tsar with over 30 years’ experience in the broadcast industry....

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let...

MARKETING EDGE announces slight change in airing time for MARKETING EDGE on TV

MARKETING EDGE, Nigeria’s leading brands and marketing focused multi-channel platform,...

Before starting a career in public relations

By Stanley Olisa Public relations is a communication discipline that is widely...

Omnicom integrates Comscore’s e-Commerce, behavioural data

Omnicom and Comscore have signed an extended agreement in which Comscore will provide...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

Media Industry agog as practitioners bag PhD in Media & Communication

The media industry was in a jubilant mood recently when news filtered in that some...

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...

5 Reasons new business pitching will stay remote in 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard...