Tag: media

Omnicom integrates Comscore’s e-Commerce, behavioural data

Omnicom and Comscore have signed an extended agreement in which Comscore will provide...

NBCU expands its addressable ad TV to 45m households

NBC Universal announced it has expanded its potential addressable TV households to...

Media Industry agog as practitioners bag PhD in Media & Communication

The media industry was in a jubilant mood recently when news filtered in that some...

The rise and rise of Kia brand in Nigeria’s auto market

Africa’s automotive market is relatively small. According to Deloitte Global Automotive,...

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...

5 Reasons new business pitching will stay remote in 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard...

IMC expert calls for collaboration, innovation to navigate the new normal

As many corporations and organisations are recovering from the hit of the coronavirus...

MARKETING EDGE on TV hosts Femi Adelusi tomorrow @ 11:30am

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

The Festival of Marketing launches effectiveness event

The Festival of Marketing returns in March with a new digital event designed to help...

Media buying agencies to leverage technology to achieve set goals in 2021

By Abimbola Mohammed 2020 was a year of turbulence so seismic in scale and rapid...