Tag: media

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Celebrate the most important day of your life

By Segun Mcmedal I make bold to say that the most important day in a person’s...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Ante

Emmanuel Ante is a seasoned professional with over a decade of experience in operations,...

OAAN loses Chairman, BOT

  By Felicia Nwosu The Outdoor Advertising Association of Nigeria, OAAN...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...

MultiChoice’s profits plummet over 200% as streaming giants’ pressure mounts

By Joseph Ekeng MultiChoice Group, Africa's largest subscription entertainment...

CNN TV digital ad revenue jumps to 39% YOY

By Felicia Nwosu MediaRadar, an award-winning advertising intelligence platform,...

The future of measurement requires rethink – Experts

By Abimbola Mohammed The future of measurement requires a major rethink. For this...

Throwback Thursday: Nigeria’s legendary Poets

By Abimbola Mohammed   In continuation of our last week throwback Thursday,...