Tag: media

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

Automotive national TV spending witnessed 18% drop in June

By Felicia Nwosu Mediapost through iSpot.tv has disclosed that irrespective of...

TV analytics market forecasts to attain USD4bln by 2026

By Felicia Nwosu TV analytics market is forecast to attain USD 4 billion...

MARKETING EDGE on TV reschedules to host Adedeji today by 6:30 pm

Leading brand-centric, advertising, and marketing television programme, MARKETING...

See media consumption from point of view of GenZ – Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

Celebrate the most important day of your life

By Segun Mcmedal I make bold to say that the most important day in a person’s...

Meet MARKETING EDGE’s panelist @ IMC Quarterly Virtual Summit – Ante

Emmanuel Ante is a seasoned professional with over a decade of experience in operations,...

OAAN loses Chairman, BOT

  By Felicia Nwosu The Outdoor Advertising Association of Nigeria, OAAN...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...