Tag: media

Technology plays significant role in advertising practice

By Abimbola Mohammed New technology in marketing has permeated the infrastructure...

NBC approves Direct Satellite Broadcasting, TV license for NYSC

To further propagate the contributions of the National Youth Service Corp and also...

Nigerian media industry has done well in digital migration – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

Bloomberg, Twitter renew content partnership for multi-year period

Bloomberg Media has announced a global multiyear renewal of its partnership with...

ByteDance, owners of TikTok, grew revenue by 70% in 2021

ByteDance,  the owner of the short video app TikTok, grew its revenue by 70% to...

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Dentsu UK names Carat veteran as chief operating officer of media

Dentsu UK and Ireland has appointed Mark Hughes as its director of operations for...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...