Tag: Marketing

Unlock power and potential of data, experts task marketers

By Seun Johnson Marketing communications experts and research analysts...

MARKETING EDGE on TV hosts Afanide Uwem tomorrow

By Felicia Nwosu Afanide Uwem, the MD/CEO of All Seasons Zenith Nigeria,...

NAFDAC alerts Nigerians to banned Dex Luxury Bar Soap

By Ralph Tathagata The National Agency for Food and Drugs Administration and Control...

Lack of centralized data system in Nigeria hinders efficiency – Olawale

By Felicia Nwosu Sanusi Olawale, Chief Executive Officer (CEO) of Light Inc, has...

In-game ad spend projected to reach $11.5B by 2027

By Abimbola Mohammed The In-game advertising market has recorded a significant...

Industry players applaud Bamigbaiye on launch of “Imperfectly Awesome”

By Felicia Nwosu It was a momentous occasion as many industry professionals turned...

Bobrisky: Transgender celebrity in image crisis

By our reporter It may not be the best of times for the transgender...

Professionals stress the need to integrate PR with marketing

By Ibidunni Banjoko The evolving landscape of digital media and consumer behaviour...

Puma launches brand campaign to boost its performance positioning

By Ralph Tathagata Focusing on performance positioning. Puma has launched its...

Divergent views trail Bobrisky’s conviction on social media

By our reporter The conviction of controversial cross-dresser, Idris Okunneye,...